Which UTM parameters matter most?

Start with source, medium, and campaign; add term/content when you need extra detail.

Yes. Create UTM links online free.

Will it encode my URL?

Yes. Unsafe characters in parameter values are encoded.

Create UTM tracking links online for Google Analytics campaigns. Free UTM builder for marketers.

Runs in your browser. Files stay on this device.

Build tracked links with UTM parameters

Website URL

utm_sourceutm_medium

utm_campaign

utm_term (optional)utm_content (optional)

source · medium · campaign are required

Ready to share

https://browsertools.tech/tools?utm_source=newsletter&utm_medium=email&utm_campaign=launch-week&utm_content=header-cta

Valid UTM link